Thailand launches Happiness on Earth

Thailand launches Happiness on Earth

THE Tourism Authority of Thailand (TAT) has formally introduced the theme of its new promotional campaign, Thailand: Happiness on Earth (See TTG Daily News August 23, 2004 'Amazing Thailand to End').

TAT governor, Ms Jutamas Siriwan, said the goal of the campaign, which replaces the four-year-old Amazing Thailand campaign, was to highlight the quality of the country's products and services.

"We will be placing emphasis on the happiness visitors can experience from Thailand's friendly people, cultural attractions, fun festivals, natural landscapes, spas, and convenient transportation network," she said.

A new logo is being launched to go with the new slogan. Featuring a half-circle representing the earth, it is emblazoned with a five-coloured flower suggesting an image of uniqueness and fun. In support of the campaign, the TAT will be encouraging Thailand tourism operators to maintain high standards in their products.